Increasing Award Show Engagement: Enhancing Our White Label Extension for The SXSW Gaming Awards

Award shows are more than just a celebration of industry excellence—they’re an opportunity to engage audiences in real-time, making them feel like part of the experience. That’s exactly what we achieved with the SXSW Gaming Awards Extension, an interactive Twitch extension designed to bring viewers closer to the action.

Creating a Tailored Experience for Award Show Engagement

Released on March 17, 2018, the SXSW Gaming Awards Extension was built on Muxy’s white-label awards platform, which allowed us to deliver a customized solution quickly and efficiently. Unlike other award show extensions we developed, SXSW had unique requirements. Our existing white label solution allowed viewers to predict winners for award show categories and compete on the leaderboard against other viewers.

They didn’t want competitive prediction mechanics or re-streaming features, but instead sought a streamlined way to keep viewers informed and engaged throughout the broadcast.

Our solution provided real-time updates on nominees and winners, ensuring that Twitch viewers stayed informed even when certain awards weren’t featured on the main broadcast. By integrating interactive elements, we kept audiences invested and improved overall viewer retention for the event.

A Versatile Platform for Award Shows

The success of the SXSW Gaming Awards Extension reinforced Muxy’s ability to deliver flexible, event-driven engagement tools for live-streamed events. Since then, we’ve expanded our award show portfolio, working with partners like The Game Awards, Crunchyroll Anime Awards, and the NBA G League, helping them transform passive viewership into active participation.

The Future of Interactive Live Events

As streaming audiences continue to grow, event organizers need to go beyond traditional broadcasts to capture attention. Interactive extensions like the Muxy White Label Awards Extension provide a model for enhancing engagement, increasing watch time, and keeping audiences immersed in the experience.

Looking to elevate your next event? Muxy can help bring your vision to life. Let’s talk about how interactive streaming can create deeper audience connections. Contact us!