top of page

Check Out Muxy's Twitch Extension for Wimbledon Up

Image of the Wimbledon Up extension with copy and a CTA directing viewers to the Fortnite map.

At Muxy, we created the Wimbledon Up extension in our first partnership with Liquid Media. Wimbledon Up was an exclusive Fortnite map presented by American Express. Players tested their skills in a vertical Fortnite adventure inspired by the Championship. Competitors ran through London, collected power-ups, and discovered shortcut routes.


The campaign featured four streamers promoting the game. It ran through June and July of 2026. Muxy created a simple Twitch extension to drive viewers into the Fortnite map to play alongside streamers. When viewers jumped into the game, they became players. From there, they could visit the Amex lounge and redeem a code for an exclusive backpack.


Creating an extension like this helps streamers by providing a direct avenue to send viewers to your game or activation. Running an event where you need to drive viewers into your game? Ask us about building an extension for you.

Comments


Commenting on this post isn't available anymore. Contact the site owner for more info.
bottom of page